Notes by TPan

🧠 Learn about Web3 Growth and Marketing

🐦 Twitter

💼 LinkedIn

Brian Trunzo - Head of Business Development, North America, Polygon Labs

🧑 Brian and Polygon Labs

• Polygon Labs - Business facing division of Polygon Technology
• Works across all verticals, comes from consumer, fashion, beauty background
• Some of the largest partners: Nike, Reddit, and Starbucks
  • The efforts from these companies have C-suite approval and support. There is dedicated budget, open headcount, and alignment on the goals and efforts.
  • Focus is on turning consumers into fans and building a closer relationship with fans and co-create
    • GORJS by Nyx (subsidiary of L’Oreal) - first beauty DAO

☕ Starbucks Odyssey Case Study

• Starbucks - had a lot of conversations with Starbucks and Forum3 (their web3 loyalty agency of record)
• Using the term of ‘Stamps’ instead of NFTs, abstracting away some of the web3 native terms. Gamifying quests and loyalty
• Eventually dovetail web3 into web2 when that’s ready
• Plan to have a mobile app that integrates with Odyssey
• A lot of mainstream interest